On March 17, 2020, Facebook announced that it will be offering a Small Business Grants Program, “to help the small business community weather the challenges related to the COVID-19 outbreak.” The program includes $100 million in cash grants and ad credits. The...
At UP Market Media, we talk a lot about reach. One of the ways to measure success of a social media post is by analyzing the reach obtained. But there are two types of reach: organic and paid. So what’s the difference? Organic reach calculates how many people...
Pinterest has over 70 million users and it continues to grow in popularity. Pinterest is a social site where people go to find ideas for all of their projects and creations, but it is increasingly becoming a social network for business and website promotion. ...
Facebook is the current leading social media network and continues to grow daily. Facebook has the ability to engage, build loyalty, and lead consumers to your website. Driving traffic to your website is a key essential. According to a report from Shareaholic,...
Often times, businesses and organizations have taken the first step in creating their company website, but are faced with the challenge of how to promote the website. In order to get the most out of your investment, you must increase visibility and knowledge of your...
So, you’ve had this small business for a while now, and you’re thinking it’s time to start making use of social media to boost your visibility. Facebook seems to be the most logical place to start, but is it? With constantly adjusting algorithms, you’ve heard that...
