Banned hashtags, both temporary and permanent, are changing the way businesses expand their reach on the platform. Are you up to date on the latest banned Instagram hashtags? Businesses Need Instagram Instagram has clearly established its dominance in the market. If...
The landscape of marketing has been evolving steadily for the last two decades. Digital Marketing has become central to the success of any business. The nature of online marketing is perpetually changing. It's no wonder many small businesses are leveraging marketing...
What can you do to keep your business growing during the Coronavirus outbreak? Months in to the COVID-19 Pandemic, small businesses are feeling the pinch of social distancing, isolation, and quarantine. While many are seeing dramatic loss of income, some others are...
On March 17, 2020, Facebook announced that it will be offering a Small Business Grants Program, “to help the small business community weather the challenges related to the COVID-19 outbreak.” The program includes $100 million in cash grants and ad credits. The...
At UP Market Media, we talk a lot about reach. One of the ways to measure the success of a social media post is by analyzing the reach obtained. But there are two types of reach: organic and paid. What's the difference? Organic Reach Organic reach calculates how many...
In the age of smartphones, there is no doubt that mobile marketing is a key part of any marketing plan. Year after year, mobile marketing continues to trend upward as an effective and less expensive way for businesses to reach their target market. However, many...