The Strategy It all began with a local business armed with branding guidelines, a logo, a basic brochure website, and a Facebook page, launching a Kickstarter Campaign to promote their products and raise funds for the company. Once the Kickstarter Campaign ended, the...
Google Ads: Advertiser Identity Verification Makes Ads More Trustworthy
Recently, Google has been having trouble keeping the reigns on ad integrity. So called "bad actors" have been attempting to misrepresent themselves and putting spam at the top of search queries through paid ads. The company is working on an effort to protect the...
Digital Marketing: Growing Your Business During a Pandemic
What can you do to keep your business growing during the Coronavirus outbreak? Months in to the COVID-19 Pandemic, small businesses are feeling the pinch of social distancing, isolation, and quarantine. While many are seeing dramatic loss of income, some others are...
Google Ads Grants: What You Need to Know
On March 27, Google announced that they are offering $340 million worth of Google Ads credits to small- and medium-sized businesses (SMBs). What Are The Eligibility Requirements? Unlike Facebook, who announced their plans to give away $100 million in grants back on...
The Latest on Facebook’s Small Business Grants Program
On March 17, 2020, Facebook announced that it will be offering a Small Business Grants Program, “to help the small business community weather the challenges related to the COVID-19 outbreak.” The program includes $100 million in cash grants and ad credits. The...
Top 20 Directories Your Business Needs To Be Listed In Online
For local businesses, attracting new customers can be a major challenge. Yellow Pages, and other telephone books used to be a major source for customers to find your business. But times have definitely changed. Think about it - when was the last time YOU thumbed...