Digital Marketing: How We Helped Transform a Client From a Kickstarter Campaign to an International Company

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by UP Market Media

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12.28.2021

The Strategy

It all began with a local business armed with branding guidelines, a logo, a basic brochure website, and a Facebook page, launching a Kickstarter Campaign to promote their products and raise funds for the company.

Once the Kickstarter Campaign ended, the client employed UP Market Media to design their e-Commerce website. The new site supplied the basic tools to begin and grow brand visibility and product sales online. As sales climbed, we began implementing social media marketing and digital advertising services to further increase sales revenue. This resulted in an increase of profitability and therefore the ability to invest more money into marketing and advertising services.

The Results

As seen below, the yearly average Return on Investment and the Growth Rate for our client steadily increased after building the e-Commerce site and continuously implementing well curated digital marketing services and strategies.

Yearly Average ROI

%

2019

%

2020

%

2021

Growth Rate (net sales by year)

%

2019

%

2020

%

2021

The Impact

At UP Market Media, we grow with our clients, and celebrate victories together with you. It’s because we get that you’re a small business, and that growth and a strong ROI are necessary to have the ability to invest more in marketing and advertising. Our aim is to help you grow year after year.

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