You’ve just started your first Google Ads Search campaign. You did the keyword research, have specific ad groups in your campaign(s), and wrote the ads to the best of your ability. Now what? No Google Ads campaign is successful without proper monitoring and tweaking...
“CTR.” “CPC.” “View-Through Conversions.” “Impression Share.” If you have dipped your toe into the pool of Google Ads before, you probably noticed this terminology. Understanding Google Ads metrics and how to read them can be overwhelming at first blush. All of UP...
The landscape of marketing has been evolving steadily for the last two decades. Digital Marketing has become central to the success of any business. The nature of online marketing is perpetually changing. It's no wonder many small businesses are leveraging marketing...
Recently, Google has been having trouble keeping the reigns on ad integrity. So called "bad actors" have been attempting to misrepresent themselves and putting spam at the top of search queries through paid ads. The company is working on an effort to protect the...
What can you do to keep your business growing during the Coronavirus outbreak? Months in to the COVID-19 Pandemic, small businesses are feeling the pinch of social distancing, isolation, and quarantine. While many are seeing dramatic loss of income, some others are...
On March 27, Google announced that they are offering $340 million worth of Google Ads credits to small- and medium-sized businesses (SMBs). What Are The Eligibility Requirements? Unlike Facebook, who announced their plans to give away $100 million in grants back on...