Google Ads: Best Management Practices

Google Ads: Best Management Practices

You’ve just started your first Google Ads Search campaign. You did the keyword research, have specific ad groups in your campaign(s), and wrote the ads to the best of your ability. Now what? No Google Ads campaign is successful without proper monitoring and tweaking...
Google Ads Glossary: Metrics to Know

Google Ads Glossary: Metrics to Know

“CTR.” “CPC.” “View-Through Conversions.” “Impression Share.”  If you have dipped your toe into the pool of Google Ads before, you probably noticed this terminology. understanding Google Ads metrics and how to read them can be overwhelming at first blush. All of UP...