Your Full-Service Marketing Team

Sharon Edwards

Founder/CEO

Sharon Edwards founded UP Market Media in 2014 with one goal in mind: helping businesses grow through smart, effective advertising. With nearly 20 years in the industry, she’s seen it all—and knows what works. From website design and Google Ads to social media, SEO, and graphic design, Sharon combines strategy and creativity to deliver results that matter.

A proud Double Eagle, Sharon earned both her Marketing degree and MBA from Georgia Southern University, where she was also a dedicated member of the Equestrian Team. That passion for horses hasn’t faded—you can still find her at shows or the barn most weekends.

As President of UP Market, Sharon leads the team, manages client accounts, and keeps projects moving forward with hands-on guidance. She’s also active in the Statesboro community and has served with several local organizations.

When she’s not working with clients or giving back, Sharon enjoys time with her husband, son, two rescue dogs, a cat, and (of course) her horses.

Basil Geddis

SEO Specialist

Shelby Herrmann

Digital Creative Lead

Shelby Herrmann is a creative thinker, visual storyteller, and all-around design enthusiast.
Originally from Ohio, she earned her Bachelor’s degree in Graphic Design before relocating to Atlanta to launch her career. She spent her first year freelancing across medical and retail marketing, gaining hands-on experience with a variety of industries and audiences.
She then stepped into a fast-paced role in education marketing, where she spent three years wearing many creative hats—working on everything from branding and print design to environmental graphics, apparel, and desktop publishing.

Now, as Digital Creative Lead at UP Market Media, Shelby brings strategy, heart, and a whole lot of creativity to the table—helping brands stand out and tell their stories in meaningful, impactful ways.

When she’s not designing, you’ll find her out in nature, nose in a good book, or hanging with her pup, Onyx. She’s a proud reality TV junkie and always down for a great taco.

Sydney Davis

Account Manager

Sydney Davis is a proud Statesboro native and Georgia Southern University Double Eagle, having earned a B.S. in Biology & M.S. in Applied Geography. During her college career, Sydney conducted research on St. Catherine’s Island, collecting data for two years before completing her thesis work, which expanded the tracking of the suitability of Loggerhead sea turtle nest locations. She also earned her EMT certification from Ogeechee Technical College, where she learned the importance of teamwork and the value of continuous improvement. With a passion for personal and professional development, Sydney obtained her Georgia Real Estate license and became heavily involved in JCI USA, locally with the Statesboro Jaycees, and at the state level, where she currently serves as the 95th Georgia Jaycees President. Sydney’s unconventional path has provided her the incredible opportunity to work as a Digital Media Specialist with Up Market Media, allowing her to use both her analytical and creative skills. When not shooting content or lifting weights, you can find her working with the Kiwanis Club of Statesboro, where she serves as co-chair of the Marketing & Membership Committee.

Caroline Britton

Client Success Manager

Caroline brings a diverse background in entrepreneurship, leadership, & brand growth to UP Market Media. As a lifelong athlete, she developed a strong foundation in teamwork, discipline, & goal-setting that continues to shape her approach today.

While earning her degree in Early Childhood Education, she launched Doodlebug’s Child Learning Center with her family before moving into the corporate world, where she played a key role in the early growth of Daniel Defense & Nine Line Apparel as they scaled into nationally recognized brands. She later earned her real estate license then partnered to open Bubba Golf in Statesboro, GA, while also running Britton Web Designs to help local businesses build their online presence. Across every role, Caroline has been deeply involved in marketing—focusing on telling authentic stories & highlighting the person behind the business—while also leading teams & managing operations across inventory, websites, customer experience, & internal systems.

Caroline has a natural ability to see both the big picture & the smallest details, allowing her to build efficient systems, strengthen brand messaging, & streamline processes that drive results. She’s known for her laid-back personality, strong work ethic, & ability to bring clarity & structure to complex challenges. Outside of work, she’s a devoted mom to her daughter, family-oriented as the youngest of four, & grounded in her faith, which remains at the center of everything she does.