The landscape of marketing has been evolving steadily for the last two decades. Digital Marketing has become central to the success of any business. The nature of online marketing is perpetually changing. It's no wonder many small businesses are leveraging marketing...
Digital Marketing: Growing Your Business During a Pandemic
What can you do to keep your business growing during the Coronavirus outbreak? Months in to the COVID-19 Pandemic, small businesses are feeling the pinch of social distancing, isolation, and quarantine. While many are seeing dramatic loss of income, some others are...
The Latest on Facebook’s Small Business Grants Program
On March 17, 2020, Facebook announced that it will be offering a Small Business Grants Program, “to help the small business community weather the challenges related to the COVID-19 outbreak.” The program includes $100 million in cash grants and ad credits. The...
Organic Reach vs Paid Reach on Facebook
At UP Market Media, we talk a lot about reach. One of the ways to measure the success of a social media post is by analyzing the reach obtained. But there are two types of reach: organic and paid. What's the difference? Organic Reach Organic reach calculates how many...
Mobile Marketing: Not just for millennials
In the age of smartphones, there is no doubt that mobile marketing is a key part of any marketing plan. Year after year, mobile marketing continues to trend upward as an effective and less expensive way for businesses to reach their target market. However, many...
5 Quick Tips for Successful Marketing
Brand Development: Know Your Audience Before you spend your hard earned money on any sort of advertising, it is important that you have a well-thought out plan in place. Here are some important things to think about before you spend a dime: 1) Who are your target...