The landscape of marketing has been evolving steadily for the last two decades. Digital Marketing has become central to the success of any business. The nature of online marketing is perpetually changing. It's no wonder many small businesses are leveraging marketing...
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Google Ads: Advertiser Identity Verification Makes Ads More Trustworthy
Recently, Google has been having trouble keeping the reigns on ad integrity. So called "bad actors" have been attempting to misrepresent themselves and putting spam at the top of search queries through paid ads. The company is working on an effort to protect the...
Digital Marketing: Growing Your Business During a Pandemic
What can you do to keep your business growing during the Coronavirus outbreak? Months in to the COVID-19 Pandemic, small businesses are feeling the pinch of social distancing, isolation, and quarantine. While many are seeing dramatic loss of income, some others are...
The Latest on Facebook’s Small Business Grants Program
On March 17, 2020, Facebook announced that it will be offering a Small Business Grants Program, “to help the small business community weather the challenges related to the COVID-19 outbreak.” The program includes $100 million in cash grants and ad credits. The...
4 Simple Ways to Increase Organic Reach on Facebook
When looking to make the most of your social media presence, one of the main things you must focus on is increasing your organic reach on the most popular social media platform - Facebook. Organic reach is defined as the amount of people that see your posts for free,...
Organic Reach vs Paid Reach on Facebook
At UP Market Media, we talk a lot about reach. One of the ways to measure the success of a social media post is by analyzing the reach obtained. But there are two types of reach: organic and paid. What's the difference? Organic Reach Organic reach calculates how many...