What can you do to keep your business growing during the Coronavirus outbreak? Months in to the COVID-19 Pandemic, small businesses are feeling the pinch of social distancing, isolation, and quarantine. While many are seeing dramatic loss of income, some others are...
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Google Ads Grants: What You Need to Know
On March 27, Google announced that they are offering $340 million worth of Google Ads credits to small- and medium-sized businesses (SMBs). What Are The Eligibility Requirements? Unlike Facebook, who announced their plans to give away $100 million in grants back on...
The Latest on Facebook’s Small Business Grants Program
On March 17, 2020, Facebook announced that it will be offering a Small Business Grants Program, “to help the small business community weather the challenges related to the COVID-19 outbreak.” The program includes $100 million in cash grants and ad credits. The...
Dealing with Negative Reviews Online
Receiving unfavorable online reviews is pretty much inevitable when you own a business. Bad reviews are always one of the hardest things to coach a small business owner through. Not only because of the way it affects the business, but also because of the effect it has...
4 Simple Ways to Increase Organic Reach on Facebook
When looking to make the most of your social media presence, one of the main things you must focus on is increasing your organic reach on the most popular social media platform - Facebook. Organic reach is defined as the amount of people that see your posts for free,...
Organic Reach vs Paid Reach on Facebook
At UP Market Media, we talk a lot about reach. One of the ways to measure the success of a social media post is by analyzing the reach obtained. But there are two types of reach: organic and paid. What's the difference? Organic Reach Organic reach calculates how many...