We were talking last week about the value of search engine optimization. There are a few basic things you can focus on to help improve your website's rankings in organic search. "But, wait!" you say."What is organic search?" Put simply, when SEO specialists use the...
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The Top 5 Reasons Your Business Needs SEO
Every business can benefit from SEO! Whether it's Google, Bing or Yahoo, search engines are a fact of life for businesses large and small. As we continue or series on Search Engine Optimization, you may be wondering, "Why does my business need SEO?"Well, here are the...
What is SEO? Decoding The Mystery
Maybe you've heard it for years, but always wondered, "What is SEO?" SEO is short for Search Engine Optimization. Short and sweet - it’s the process of helping your website rank higher than your competitors. According to Wikipedia: "Search engine optimization (SEO) is...
SEO: The More You Know | Intro to SEO
Intro to Search Engine Optimization What is SEO? The most frequent questions for website owners relate to search engine optimization. Over the next few weeks, we wanted to take some time to give you a basic intro to SEO. We are going to break it down for you and...
Google Ads: Best Management Practices
You’ve just started your first Google Ads Search campaign. You did the keyword research, have specific ad groups in your campaign(s), and wrote the ads to the best of your ability. Now what? No Google Ads campaign is successful without proper monitoring and tweaking...
Google Ads Glossary: Metrics to Know
“CTR.” “CPC.” “View-Through Conversions.” “Impression Share.” If you have dipped your toe into the pool of Google Ads before, you probably noticed this terminology. Understanding Google Ads metrics and how to read them can be overwhelming at first blush. All of UP...