Every business can benefit from SEO!
Whether it’s Google, Bing or Yahoo, search engines are a fact of life for businesses large and small. As we continue or series on Search Engine Optimization, you may be wondering, “Why does my business need SEO?”
Well, here are the TOP 5 reasons you should consider investing in SEO services for your business.
5. Better User Experience
The number 5 reason your business needs SEO might just as easily be reason number 1. A better user experience will keep customers coming back to your site. A growing part of SEO is wrapped up in user experience. With more and more of your potential customers using mobile search, you want to make sure that they aren’t getting frustrated by your website and moving on to your competitors.
A reputable SEO company will make sure that your website contains high quality content and is user friendly. A good search engine optimization specialist will also monitor your site’s health to make sure it’s running at its very best.
When potential customers have a great experience on your website, they are more likely to return time and again. That means they are more likely to use your products or services more!
Regular checkups are important. A sick site gets penalized by the Google gods. So, good SEOs make regular health checks to make sure your site is strong and healthy.
Some site errors are easy to spot by anyone, but many are only visible when checked by web crawlers (remember those spiders we talked about in our “What is SEO?”blog?) or when detected by the eye of a well-trained specialist. Experienced SEO experts will run regular technical audits on your site to detect and fix any errors that may cause your site to be penalized by search engines. In simple terms, we keep your website healthy, and that makes search engines and your customers happy!
Great search engine optimization helps give your site credibility. Great SEO helps you rank higher. These rankings are a stamp of authority from search engines. Because users trust search engines, the higher you’re able to rank, the more they trust your site.
The more potential customers trust your site, the more likely they are to do business with you. And, of course, that’s the ultimate goal. We want to help your company gain clients! And that’s why credibility is the number 4 reason you need SEO for your business.
3. Ability to Compete With Competitors
It is definitely helpful to have your site in paid search. Often, however, small businesses don’t have the money to invest in big dollar ads to compete with larger companies. This is where SEO can really pay off for you!
SEO primarily focuses on organic search results. This means that you have a much better shot of ranking higher in search than companies much larger than you, simply by using the right keywords. A good SEO company will take the time to discover the very best keywords for your site to move you up in search ranking.
An even stronger tool is Local SEO, which can be an effective way of weeding out the competition. With more and more users taking advantage of voice search, “Near Me” is becoming one of the most frequently used phrases in search queries. Local SEO allows businesses to optimize for their location through things like Google Business Profile and other directories. That can often help them rank far above national competitors.
We will talk more about Google Business Profile, Directories, and Local SEO in Week 6 of this series.
2. Longer Lasting Results
Even with all of Google’s dreaded updates, there is nothing that can keep your site steady in the waves like a solid SEO strategy. While paid ads have a host of advantages, those ads are typically short-lived as cost per click (CPC) can fluctuate significantly depending on seasons and competition.
SEO, on the other hand, is a long-term investment in your company’s success. The result of that investment is a great website with excellent content that helps keep your site ranking well through the years. SEO is not a one and done operation. But even if you are just beginning with a great foundation, it can make a tremendous difference for a website. With ongoing maintenance, your site can continue to rank well over time.
That leads us to THE NUMBER ONE REASON YOUR BUSINESS NEEDS SEO!
1. The Number 1 Reason Your Business Needs SEO: The BEST ROI
Every business owner is familiar with the concept of “Return on Investment.”
It’s vital for businesses to be aware of the cost vs the benefit of any investment. When it comes to digital marketing, SEO has the potential to yield the biggest ROI of any effort. When it comes to payoff, nothing beats staying on first search engine results page.
Potential customers are most likely to click on a website from the first page of results, and SEO helps a business get there and STAY there.
An SEO Company You Can Trust
SEO is definitely one of the best investments a small or medium sized business can make. The return on that investment can be incalculable. However, it’s so important that you work with an agency that will take the time to understand your business, your goals, and your market.
As a business owner, your focus needs to be on running that business. That is why it’s important that you work with an agency that operates with the same transparency, expertise, and attention to detail that you practice in your own business. The experts at Up Market Media understand the challenges business owners face. Our goal is to remove the doubt and frustration that can come with maintaining your brand online.
We are the only company in our area that has a dedicated SEO genius and content writer in-house. When your website has a problem, you won’t get shuffled around from person to person. You won’t have to wait and wonder. We are also the only local agency who is thoroughly understands how to read and interpret the analytics in order to construct a game plan to help the business move UP.