Intro to Search Engine Optimization

What is SEO?

The most frequent questions for website owners relate to search engine optimization. Over the next few weeks, we wanted to take some time to give you a basic intro to SEO. We are going to break it down for you and answer the question, “What is SEO?” When you are a business owner handling your own digital marketing, it is important that you know…”because knowing is half the battle!”

Definition

SEO stands for search engine optimizations. The basic Wikipedia definition is: the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Basically, it’s the adjustments made to a website to make it more relevant and easier to use. When your own page SEO is good, your site moves up in Google rankings. That means you show up near the top on search engine results pages. WHY DOES IT MATTER?

SEO provides the framework for the card catalogue in the vast library we call the internet. It’s the process of making sure your website follows the best practices for link building, user experience, local SEO, quality content, and keyword research. Each of these ranking factors is processed by Google’s algorithm and affects how high your website shows up in a search query.

If all of this seems like a lot of jargon to consider when website building isn’t your primary area of expertise, don’t sweat it. In layman’s terms, these are the factors that make you show up on the first page of a Google search. Since nearly 60% of people click on a result from the top 5, landing on the first page is critical to your success on the web.

SEO Strategy

It is important to have a plan to make sure every page on your site is meeting its SEO potential, but tackling all of this in one blog would be overwhelming for all of us. So we are going to break it down into bite sized chunks for you to chew on and digest. We’re going to help you understand the basics of SEO so you can implement them on your website and begin to see improvements with your website.

Our Intro to SEO will be covering:

• What is SEO
• Why Your Business Needs SEO
• Organic Rankings:
• Technical SEO
• Directory Listings / Google My Business
• Paid Rankings

We are here for you

As always, we want to help you where we can, and there is a lot you can do on your own to make sure that your site is optimized. We are available for consultations and training sessions if you are interested in braving the wiles of internet rankings yourself. However, when things start to get overwhelming or complicated, you don’t have to spend hours stressing over how to improve your rankings. Up Market Media offers marketing service designed to take your business UP in the rankings. When you need more than just a basic intro to SEO course, our SEO specialists are trained to help make your business a success.