As a savvy business owner, you want to set your company up for success! When it’s time to craft a compelling marketing strategy that will draw more eyes to your business, digital marketing is essential.
The desire to make digital marketing easier for business owners to understand was one of the founding principles of UP Market Media. Time and again, we see business owners either lose access or don’t know how to access accounts that are vital to their business. For businesses that want to be hands-off, we offer management services for all of the accounts listed below. However, as a business owner, these accounts are vital to your business, and you should maintain access to them regardless.
In the following article, we will touch on some of the most common accounts that we see business owners lose access to. While some of these can be recovered, the recovery can be tedious and, sometimes, impossible. Ensuring that you maintain the logins to the products your business uses is vital to success.
Google Products
Google My Business/Google Business Profile
Maintaining a GMB page is key to driving local customers to your business. Since the vast majority of people rely on search engines like Google, an accurate and appealing online presence that is kept up to date will make your business seem like an attractive option.
Your Google Business Profile should be verified, and you should maintain primary ownership. The primary ownership should be tied to an email you have frequent and total access to. Then, you can delegate any necessary privileges to third parties who might help manage your business.
If your Google business profile is verified to an email address you do not have access to, the easiest thing to do is contact the person who does have access to the email and ask them to transfer the ownership to you. If that doesn’t work, you may need to reach out to a digital marketing firm that has experience recovering GMBs.
Google Analytics
Google Analytics is a key platform for collecting data about the traffic to your website. While setting up a GA account is free, it becomes more and more valuable to the business as it gathers data. This historical data is key to planning a marketing campaign and measuring effectiveness.
If you have Google Analytics on your website and lose access to that account, you lose all of that valuable data. You should maintain Org Admin, or at the least Administrative access to your Google Analytics account, using an email address you have frequent and total access to. You can then designate the appropriate access to any partners who may need it, while maintaining full ownership of the account.
Google Tag Manager
Google Tag Manager is a system that allows you to set up and manage tags on their sites without changing the code. GTM has become an industry-standard tool for managing tracking tags, such as conversion tracking, site analytics, and remarketing.
GTM streamlined the process of tinkering with website code every time something needs to be updated. Plus, tags are managed within one place, which makes it easier to troubleshoot and correct issues if you make a change that causes problems.
Just like Google Analytics, it’s key that you make yourself the “Org User Admin,” or owner, of your Google Tag Manager. Then, you can maintain complete control while offering access levels to third parties where they need it. This allows you to control who has access to what at varying levels; a third party can then assist in the management of the Google Tag Manager without denying you the ability to make essential changes and adjustments to tags and permissions.
Google Search Console
Google Search Console is a free-to-use tool that allows a business owner to monitor the health of their website and analyze traffic and performance. This is also where you submit your sitemap to Google, get alerts for any crawl errors, and can alert Google of any changes in your domain name.
For those seeking to improve SEO, Google Search Console is indispensable. You’ll be able to track the metrics of the organic traffic to your site and the individual web pages. Some metrics include:
- Clicks
- Impressions
- Click-through-rate
- Average Position
These metrics can aid you in monitoring the effectiveness of your SEO campaigns and help you pinpoint ways to improve in the future. Those seeking to utilize SEO techniques should maintain verified ownership status of the Google Search Console.
Google AdWords
Your Google AdWords account is the hub where you can manage your ad campaigns. Google Ads tracks all changes made and stores valuable historical data. Losing access to this account means that you have to start all over again, which can be costly and disruptive to your business.
In general, whoever is responsible for paying Google should have primary access. As with any account, when your credit card is attached, you should have primary access and be able to monitor the ad spending.
Social Media
Meta Business Account
Meta is the owner of some of the biggest names in the social media industry. Your Meta Business Account is a one-stop hub for all of your business social accounts owned by Meta, including Facebook pages, Instagram, and WhatsApp.
So many times, we see business owners who don’t know how to access their Meta Business account—or worse—don’t even know what it is. Many times, a business owner will simply “boost” a post and, in turn, run ads under a personal ad account.
You should have complete admin control of this account and, most importantly, access to the email address and phone number tied to the login. It is recommended to have more than one admin on your Meta account in case something happens to it.
Other Social Media
Similarly to Meta, any social media accounts associated with your company should be tied to your account or managed by you. Standard platforms include TikTok, Snapchat, X, and more.
Other Essential Accounts
Business Website
Your business’s website is its face on the web and vital to being found online. By maintaining access to your site, you can ensure your website remains functional, secure, and aesthetically pleasing to potential customers.
Domain Name Provider
Your domain name is your business address on the web and a massive part of your branding. A domain name provider handles the reservation of domain names and the assignment of IP addresses.
Strong Online Presence = A Successful Business
When managing all of these accounts feels overwhelming, relying on an experienced marketing agency can relieve that burden and give you more time to focus on what matters most: your business.
For years, UP Market Media has assisted clients across industries in their quest to develop a strong digital marketing identity and presence. We’re happy to assist companies seeking advice on how to use the Internet to improve their business.
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