When looking to make the most of your social media presence, one of the main things you must focus on is increasing your organic reach on the most popular social media platform - Facebook. Organic reach is defined as the amount of people that see your posts for free,...
For local businesses, attracting new customers can be a major challenge. Yellow Pages, and other telephone books used to be a major source for customers to find your business. But times have definitely changed. Think about it - when was the last time YOU thumbed...
In the age of smartphones, there is no doubt that mobile marketing is a key part of any marketing plan. Year after year, mobile marketing continues to trend upward as an effective and less expensive way for businesses to reach their target market. However, many...
Brand Development: Know Your Audience Before you spend your hard earned money on any sort of advertising, it is important that you have a well-thought out plan in place. Here are some important things to think about before you spend a dime: 1) Who are your target...
In fashion, black has always been a staple. In marketing print has been king for centuries. Since the late 90’s, though, that has slowly been changing. Now, just as it has in our personal lives, the digital age has completely changed the way we interact with our...
Rise above your competitors with Search Engine Optimization Now that it is relatively inexpensive to create a website, there is more competition for your website to rank well on search engines. Both well-established companies and startup businesses face struggles when...