At UP Market Media, we talk a lot about reach. One of the ways to measure success of a social media post is by analyzing the reach obtained. But there are two types of reach: organic and paid. So what’s the difference? Organic reach calculates how many people...
Google started rolling out the Questions and Answers (Q&A) feature for local search in the beginning of August. As with all the testing, it was initially available exclusively for Android users via the Google Maps App. Eventually, they made it available to...
For local businesses, attracting new customers can be a major challenge. Yellow Pages, and other telephone books used to be a major source for customers to find your business. But times have definitely changed. Think about it – when was the last time YOU thumbed...
In the age of smartphones, there is no doubt that mobile marketing is a key part of any marketing plan. Year after year, mobile marketing continues to trend upward as an effective and less expensive way for businesses to reach their target market. However, many...
Before you spend your hard earned money on any sort of advertising, it is important that you have a well-thought out plan in place. Here are some important things to think about before you spend a dime: 1) Who are your target customers, and what interests them?...
Do you remember when phones were used primarily for calling people? Since the rise of the smartphone, the way people communicate and find information has drastically changed. Since Google announced use of mobile-friendliness as a ranking signal in April of 2015, there...
First, you will need to login to the dashboard of your website. For websites that use the WordPress content management system, the login URL is usually yourwebsitename.com/wp-admin You will then need to enter your user name and password to the website. You must have...
Pinterest has over 70 million users and it continues to grow in popularity. Pinterest is a social site where people go to find ideas for all of their projects and creations, but it is increasingly becoming a social network for business and website promotion. ...
Facebook is the current leading social media network and continues to grow daily. Facebook has the ability to engage, build loyalty, and lead consumers to your website. Driving traffic to your website is a key essential. According to a report from Shareaholic,...
Often times, businesses and organizations have taken the first step in creating their company website, but are faced with the challenge of how to promote the website. In order to get the most out of your investment, you must increase visibility and knowledge of your...
