The landscape of marketing has been evolving steadily for the last two decades. Digital Marketing has become central to the success of any business. The nature of online marketing is perpetually changing. It’s no wonder many small businesses are leveraging...
Recently, Google has been having trouble keeping the reigns on ad integrity. So called “bad actors” have been attempting to misrepresent themselves and putting spam at the top of search queries through paid ads. The company is working on an effort to...
What can you do to keep your business growing during the Coronavirus outbreak? Months in to the COVID-19 Pandemic, small businesses are feeling the pinch of social distancing, isolation, and quarantine. While many are seeing dramatic loss of income, some others are...
On March 27, Google announced that they are offering $340 million worth of Google Ads credits to small- and medium-sized businesses (SMBs). What Are The Eligibility Requirements? Unlike Facebook, who announced their plans to give away $100 million in grants back on...
On March 17, 2020, Facebook announced that it will be offering a Small Business Grants Program, “to help the small business community weather the challenges related to the COVID-19 outbreak.” The program includes $100 million in cash grants and ad credits. The...
Receiving unfavorable online reviews is pretty much inevitable when you own a business. Bad reviews are always one of the hardest things to coach a small business owner through. Not only because of the way it affects the business, but also because of the effect it has...
When looking to make the most of your social media presence, one of the main things you must focus on is increasing your organic reach on the most popular social media platform – Facebook. Organic reach is defined as the amount of people that see your posts for...
At UP Market Media, we talk a lot about reach. One of the ways to measure the success of a social media post is by analyzing the reach obtained. But there are two types of reach: organic and paid. What’s the difference? Organic Reach Organic reach calculates how...
Google started rolling out the Questions and Answers (Q&A) feature for local search in the beginning of August. As with all the testing, it was initially available exclusively for Android users via the Google Maps App. Eventually, they made it available to...
For local businesses, attracting new customers can be a major challenge. Yellow Pages, and other telephone books used to be a major source for customers to find your business. But times have definitely changed. Think about it – when was the last time YOU thumbed...
