by UP Market Media | Sep 28, 2020 | Google Ads
You’ve just started your first Google Ads Search campaign. You did the keyword research, have specific ad groups in your campaign(s), and wrote the ads to the best of your ability. Now what? No Google Ads campaign is successful without proper monitoring and tweaking...
by UP Market Media | Sep 10, 2020 | Google Ads
“CTR.” “CPC.” “View-Through Conversions.” “Impression Share.” If you have dipped your toe into the pool of Google Ads before, you probably noticed this terminology. understanding Google Ads metrics and how to read them can be overwhelming at first blush. All of UP...
by UP Market Media | Sep 10, 2020 | Search Engine Optimization
2020 has already thrown some massive curves our way, but in the digital world and the real one. After nearly a full year of COVID-19 pandemic chaos, Google decided it would be a swell time to put out a MASSIVE update that shifted the way the search engine analyzed...
by UP Market Media | Jun 15, 2020 | Search Engine Optimization, Website Design
Consider this a Google Rankings guide for small business owners – the basics for improving your rank in 2020. Welcome to 2020, where the world is locked down and rankings matter. Okay, the majority of the world is slowly inching out of lock down, but masks are...
by UP Market Media | Jun 8, 2020 | Google Ads, Online Directories Listings, Search Engine Optimization, Social Media Marketing, Website Design
The landscape of marketing has been evolving steadily for the last two decades. Digital Marketing has become central to the success of any business. The nature of online marketing is perpetually changing. It’s no wonder many small businesses are leveraging...
by UP Market Media | May 19, 2020 | Google Ads, Digital Marketing
Recently, Google has been having trouble keeping the reigns on ad integrity. So called “bad actors” have been attempting to misrepresent themselves and putting spam at the top of search queries through paid ads. The company is working on an effort to...
by UP Market Media | Apr 28, 2020 | Digital Marketing, Google Ads, Search Engine Optimization, Social Media Marketing, Website Design
What can you do to keep your business growing during the Coronavirus outbreak? Months in to the COVID-19 Pandemic, small businesses are feeling the pinch of social distancing, isolation, and quarantine. While many are seeing dramatic loss of income, some others are...
by UP Market Media | Apr 22, 2020 | Digital Marketing, Google Ads
On March 27, Google announced that they are offering $340 million worth of Google Ads credits to small- and medium-sized businesses (SMBs). What Are The Eligibility Requirements? Unlike Facebook, who announced their plans to give away $100 million in grants back on...
by UP Market Media | Apr 13, 2020 | Digital Marketing, Social Media Marketing
On March 17, 2020, Facebook announced that it will be offering a Small Business Grants Program, “to help the small business community weather the challenges related to the COVID-19 outbreak.” The program includes $100 million in cash grants and ad credits. The...
by UP Market Media | Oct 16, 2019 | Online Directories Listings, Search Engine Optimization
Receiving unfavorable online reviews is pretty much inevitable when you own a business. Bad reviews are always one of the hardest things to coach a small business owner through. Not only because of the way it affects the business, but also because of the effect it has...
