Every business can benefit from SEO!
Whether it’s Google, Bing or Yahoo, search engines are a fact of life for businesses large and small. As we continue or series on Search Engine Optimization, you may be wondering, “Why does my business need SEO?”
Well, here are the TOP 5 reasons you should consider investing in SEO services for your business.
5. Better User Experience
The number 5 reason your business needs SEO might just as easily be reason number 1. A better user experience will keep customers coming back to your site. A growing part of SEO is wrapped up in user experience. With more and more of your potential customers using mobile search, you want to make sure that they aren’t getting frustrated by your website and moving on to your competitors.
A reputable SEO company will make sure that your website contains high quality content and is user friendly. A good search engine optimization specialist will also monitor your site’s health to make sure it’s running at its very best.
When potential customers have a great experience on your website, they are more likely to return time and again. That means they are more likely to use your products or services more!
The Doctor is In!
Regular checkups are essential. A sick site gets penalized by the Google gods. So, good SEOs conduct regular health checks to ensure your site is strong and healthy.
Some site errors are easy to spot by anyone, but many are only visible when checked by web crawlers (remember those spiders we discussed in our “What is SEO?” blog) or when detected by the trained eye of a specialist. Experienced SEO experts will run regular technical audits on your site to detect and fix any errors that may cause your site to be penalized by search engines. In simple terms, we keep your website healthy, which makes search engines and your customers happy.
4. Credibility
Effective search engine optimization helps establish your site’s credibility. Search rankings are a stamp of authority from search engines. Because users trust search engines, the higher you’re able to rank, the more they trust your site.
The more potential customers trust your site, the more likely they are to do business with you. And, of course, that’s the ultimate goal. We want to help your company gain clients! And that’s why credibility is the number 4 reason you need SEO for your business.
3. Ability to Compete With Competitors
It is definitely helpful to have your site in paid search. Often, however, small businesses lack the funds to invest in large-scale ads, making it difficult for them to compete with larger companies. This is where SEO can really pay off for you!
SEO primarily focuses on organic search results. A good SEO company will take the time to discover the very best keywords that will help drive valuable traffic to your site.
For local businesses, Local SEO can help differentiate them from the competition. As more users take advantage of voice search, the phrase “Near Me” is becoming one of the most frequently used terms in search queries. Local SEO enables businesses to optimize their online presence for their specific location through online directories, such as Google Maps/Google Business, as well as other relevant directories. That can often help them rank far above national competitors.
2. Longer Lasting Results
Even with all of Google’s dreaded updates, there is nothing that can keep your site steady in the waves like a solid SEO strategy. While paid ads have numerous advantages, they are Thank youpically short-lived, as the cost per click (CPC) can fluctuate significantly depending on the season and level of competition.
SEO, on the other hand, is a long-term investment in your company’s success. The result of that investment is a great website with excellent content that helps maintain your site’s ranking well over the years. SEO is not a one-and-done operation. However, even if you start with a solid foundation, it can make a significant difference for a website. With ongoing maintenance, your site can continue to rank well over time.
That leads us to THE NUMBER ONE REASON YOUR BUSINESS NEEDS SEO!
1. The Number 1 Reason Your Business Needs SEO: The BEST ROI
Every business owner is familiar with the concept of “Return on Investment.”
It’s vital for businesses to be aware of the cost vs the benefit of any investment. When it comes to digital marketing, SEO has the potential to yield the biggest ROI of any effort. When it comes to payoff, nothing beats staying on first search engine results page.
Potential customers are most likely to click on a website from the first page of results, and SEO helps a business get there and STAY there.
An SEO Company You Can Trust
SEO is definitely one of the best long-term investments a business can make. The return on that investment can be incalculable. However, you must work with an agency that takes the time to understand your business, goals, and market.
As a business owner, your focus should be on running your business. That is why it’s important that you work with an agency that operates with the same transparency, expertise, and attention to detail that you practice in your own business. The experts at UP Market Media understand the challenges business owners face. Our goal is to eliminate the doubt and frustration that can arise from maintaining your brand online.
We have a dedicated in-house SEO expert and content writer. You won’t have to wait and wonder. We also thoroughly understand how to read and interpret analytics in order to construct a game plan that helps the business move forward.
If you are ready to invest in SEO, contact us today. There’s no time like the present to find our just how SEO can work for you.
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