Your Full-Service Marketing Team
(WITHOUT THE FULL-TIME COST)
At UP Market Media, we’re a team of real people who genuinely care about helping businesses grow—whether you’re right down the road or across the country. From local startups to national brands, we work with businesses of all sizes to create smart, effective marketing that actually works. We bring deep knowledge, creative energy, and a whole lot of heart to everything we do—from websites and branding to SEO, social media, and ad campaigns. We’re not just your marketing agency—we’re your team, your partners, and your biggest supporters.
Meet yourmarketingteam.
Sharon Edwards
Founder/CEO
Sharon Edwards
Founder/CEO
Sharon Edwards founded UP Market Media in 2014 with one goal in mind: helping businesses grow through smart, effective advertising. With nearly 20 years in the industry, she’s seen it all—and knows what works. From website design and Google Ads to social media, SEO, and graphic design, Sharon combines strategy and creativity to deliver results that matter.
A proud Double Eagle, Sharon earned both her Marketing degree and MBA from Georgia Southern University, where she was also a dedicated member of the Equestrian Team. That passion for horses hasn’t faded—you can still find her at shows or the barn most weekends.
As President of UP Market, Sharon leads the team, manages client accounts, and keeps projects moving forward with hands-on guidance. She’s also active in the Statesboro community and has served with several local organizations.
When she’s not working with clients or giving back, Sharon enjoys time with her husband, son, two rescue dogs, a cat, and (of course) her horses.
Basil Geddis
Marketing Specialist
Basil Geddis
SEO Specialist
Shelby Hermann
Digital Creative Lead
Shelby Herrmann
Digital Creative Lead
Shelby Herrmann is a creative thinker, visual storyteller, and all-around design enthusiast.
Originally from Ohio, she earned her Bachelor’s degree in Graphic Design before relocating to Atlanta to launch her career. She spent her first year freelancing across medical and retail marketing, gaining hands-on experience with a variety of industries and audiences.
She then stepped into a fast-paced role in education marketing, where she spent three years wearing many creative hats—working on everything from branding and print design to environmental graphics, apparel, and desktop publishing.
Now, as Digital Creative Lead at UP Market Media, Shelby brings strategy, heart, and a whole lot of creativity to the table—helping brands stand out and tell their stories in meaningful, impactful ways.
When she’s not designing, you’ll find her out in nature, nose in a good book, or hanging with her pup, Onyx. She’s a proud reality TV junkie and always down for a great taco.
Sydney Davis
Digital Media Specialist
Sydney Davis
Digital Media Specialist
Sydney Davis is a proud Statesboro native and Georgia Southern University Double Eagle, having earned a B.S. in Biology & M.S. in Applied Geography. During her college career, Sydney conducted research on St. Catherines Island, collecting data for two years before completing her thesis work, which expanded the tracking of the suitability of Loggerhead sea turtle nest locations. She also earned her EMT certification from Ogeechee Technical College, where she learned the importance of teamwork and the value of continuous improvement. With a passion for personal and professional development, Sydney obtained her Georgia Real Estate license and became heavily involved in JCI USA, locally with the Statesboro Jaycees, and at the state level, where she currently serves as the 95th Georgia Jaycees President. Sydney’s unconventional path has provided her the incredible opportunity to work as a Digital Media Specialist with Up Market Media, allowing her to use both her analytical and creative skills. When not shooting content or lifting weights, you can find her working with the Kiwanis Club of Statesboro, where she serves as co-chair of the Marketing & Membership Committee.
