Do you remember when phones were used primarily for calling people? Since the rise of the smartphone, the way people communicate and find information has drastically changed. Since Google announced use of mobile-friendliness as a ranking signal in April of 2015, there is no doubt your website needs to be optimized for hand-held devices. With 94% of smartphone users using their mobile device to search for business information, you want to make sure your website is being found.
Take a look at these 5 mobile marketing statistics:
- 80% of internet users own a smartphone (Source)
The number of smartphone users is at an extreme high, and this figure will only increase as the devices become more affordable and accessible around the globe.
- 48% of consumers start mobile research with a search engine (Source)
Mobile only websites are essential in today’s society, and allow your customers to easily find your business online.
- 57% of users say they won’t recommend a business with a poorly designed mobile site (Source)
Design is no longer just about the aesthetics of a website, but instead focuses on the dynamic user experience. After a bad user experience, many customers will turn to a competitor’s website.
- 83% of mobile users say that a unified experience across all devices is very important (Source)
Having a consistent strategy across all platforms is extremely effective and allows customers to recognize your business in a variety of formats.
- 68% of companies have integrated mobile marketing into their overall marketing strategy (Source)
You can bet your competitors are engaging with your potential customers via their smartphones. If you do not have a mobile only website, then it is time to catch up!
Directing mobile users to a separate website optimized specifically for hand-held devices will help your search results, and your conversions.
Now that we’ve established that mobile-first thinking is a must when it comes to your marketing, it’s time to check and see if your website passes the test. Check out Google’s Mobile-Friendly Test Tool to find out quickly if your site is mobile-friendly.
If your website fails the test – you should probably call us immediately. You could be loosing valuable customers to your competitors. If your website passes the test, GREAT! Now the next step is to make sure the mobile version of your website is optimized for conversions.
The key to creating a mobile website that drives a constant flow of business is the careful implementation of features that will set your business apart from competitors.
A few of the features that are key to having a mobile website that converts web visitors into customers include:
These features enable contact at the push of a button, and ensure customers can always locate your business. They also create enticing deals in the palm of your customers’ hands, and make it easy for customers to convert from your competitors. All of these features are available with our mobile website offering.
Above all, a mobile only website inspires confidence and professionalism within your business. All of this encompassed together provides your customers with the small screen experience they desire.
UP Market Media, we make it easy to go mobile. Our self-service mobile website plans start at $25 a month, if you’re more a DIY kind of person. Or, our team of professional website designers can design the site for you. Full-service, custom mobile websites start at $15/month, and set-up fees start at $300 (one time fee).
If you are looking to enhance your marketing strategies, contact UP Market Media today!