“CTR.” “CPC.” “View-Through Conversions.” “Impression Share.” If you have dipped your toe into the pool of Google Ads before, you probably noticed this terminology. understanding Google Ads metrics and how to read them can be overwhelming at first blush. All of UP...
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The Google Glitch that Sent SEOs Scrambling
2020 has already thrown some massive curves our way, but in the digital world and the real one. After nearly a full year of COVID-19 pandemic chaos, Google decided it would be a swell time to put out a MASSIVE update that shifted the way the search engine analyzed...
Google Rankings 101: Your Guide to Getting in the Top 10
Consider this a Google Rankings guide for small business owners - the basics for improving your rank in 2020. Welcome to 2020, where the world is locked down and rankings matter. Okay, the majority of the world is slowly inching out of lock down, but masks are still...
Scaling UP: Why Small Businesses Need Digital Marketing in 2020
The landscape of marketing has been evolving steadily for the last two decades. Digital Marketing has become central to the success of any business. The nature of online marketing is perpetually changing. It's no wonder many small businesses are leveraging marketing...
Google Ads: Advertiser Identity Verification Makes Ads More Trustworthy
Recently, Google has been having trouble keeping the reigns on ad integrity. So called "bad actors" have been attempting to misrepresent themselves and putting spam at the top of search queries through paid ads. The company is working on an effort to protect the...
Digital Marketing: Growing Your Business During a Pandemic
What can you do to keep your business growing during the Coronavirus outbreak? Months in to the COVID-19 Pandemic, small businesses are feeling the pinch of social distancing, isolation, and quarantine. While many are seeing dramatic loss of income, some others are...